Die schottische Whiskyfirma Burn Stewart steckt 2.5 Millionen Pfund in die Überholung der Marke Black Bottle, die sie 2003 vom Konkurrenten Edrington übernommen hat, und die nun zum ersten Mal auf dem US amerikanischen Markt eingeführt werden soll.
Burn blazing a trail to US
BURN Stewart Distillers is rolling out a £2.5m revamp of Black Bottle whisky which will see it enter the United States market for the first time.
The whisky firm, which was taken over by Trinidad-based conglomerate CL Financial in a £50m deal three years ago, is looking to capture the well-heeled buyer in the US and Europe with a drive towards the premium end of the market later this year…