Laut einem Artikel in The Press and Journal sind die Whisky Destillerien an Schottlands Westküste bemüht, den Tourismus in der Region anzutreiben. Die von den dort ansässigen 16 Brennereien betriebene neue Fremdenverkehrsinitiative zielt darauf ab, die wohlhabenderen Gäste für die Westküste zu begeistern. Rund 100.000 Pfund werden investiert, um den Besuchern die landschaftlich schönen westlichen Highlands und die Inseln nahezubringen.
Mark Reynier, Vorsitzender des West Coast Whisky Trail: „Es nennt sich The Whisky Coast und wir sind kurz davor, die Sache zu starten.“
West Coast Whisky Distilleries Boost Local Tourism
Distilleries on the west coast are doing their bit to boost tourism in the area, according to an article in the Press and Journal.
The new tourism initiative „is aimed at attracting affluent visitors to the west coast is being developed by the area’s 16 whisky distilleries“.
The P&J says that the £100,000 initiative „aims to unravel the complexities of getting around the scenic west Highlands and islands“.
Mark Reynier, chairman of West Coast Whisky Trail, is quoted: „It is called The Whisky Coast and we are very close to launching it. It is borne out of a frustration that I have felt for a long time, that the west coast of Scotland is abysmally marketed.
„We know that VisitScotland are bringing a huge number of people to Prestwick and other airports and then they head off to Speyside.“